It seems that nowadays more and more companies are making themselves more accessible online with online social media such as Facebook and Twitter but when it comes to Banks, there are just a few of them which does that.
I was actually invited by Nuffnang to a private session on the 23th of September where the few of bloggers were introduced to Breeze by Standard Chartered Bank.
Breeze is…
An ENGAGING banking experience that helps you MANAGE YOUR MONEY using SOCIAL MEDIA to develop a service FOR & WITH YOU, as part of a CONTINUOUS of stream of INNOVATION
… designed for the “Young @ Heart”
Standard Chartered Bank have recently come out with applications for devices such as iPhone and iPad and this is their first step to provide mobility banking experience where they mentioned that they will take a step at a time and slowly explore into creating applications for other mobile devices such as Blackberry, Android Phones & etc.
The app is currently available customers in both Singapore and Malaysia where they will soon launch it in India and Hong Kong as well.
One of the feature which i find it interesting is…
the Bank Cheque or you might want to call it E-Cheque feature that is available on the app. Not too sure on how it works as in how the whole thing goes but i think this is the first time a bank doing this.
Apart from that, basic functions of the app is to locate the nearest ATM or Branches as well as to transfer funs and pay bills online.
Rather than explaining the features in detail with my own understanding that might mislead some of you out there, why not head to breeze.standardchartered.com to get a better picture of the whole mobile experience of Breeze on iPhone.
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